![]() Marketing Briefs A Revision and Study Guide ![]() Furthermore, key definitions, marketing theories with author references, explanatory figures, diagrams and examples of marketing practice are also provided. Strategic issues like portfolio analysis, reverse marketing, and stages of the marketing planning process and its place in the corporate plan are explained. The book discusses consumer and organizational buyer behaviour segmentation targeting product and service positioning pricing channels of distribution logistics advertising sales promotion public relations product issues e-marketing sales forecasting and marketing research and information systems. Advice on how to pass marketing examinations is given through typical questions, suggested solutions and comments from marketing examiners. It gives guidance on how to study for exam success and extend knowledge by setting personal objectives and collecting information to revise effectively. It is written in a straightforward style, and is intended for diploma and degree level students who are studying the subject for the first time. ![]() This comprehensive book is a core text that covers all areas of marketing. ![]() Publisher : Cambridge Scholars Publishing. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |